Besides, we are partnering with Nunify, a leading hybrid event platform for this event. Talk about the kind of events you have organized in the past and what was the attendance and engagement rate. Whether youre looking for marketing strategies or need help creating a compelling sales pitch, we have guides and downloadable cheat sheets designed to help make your event a roaring success. sponsorships While you dont want to skip this step, the cost can be prohibitive, but your sponsors can help. Its one of the event sponsorship examples with a simple, yet enticing sponsorship page. How To Sponsor an Event: A Quick Guide For Brands Their sponsor and exhibitor pages include in-depth company statistics. The "Dear Black Men" event was sponsored by Bevel, a consumer goods brand whose target audience reflects the event attendees. Learn how to get sponsors for an event with these 8 tactics 1. Discover why SpotMe is the preferred event platform with enterprise-grade security. A brand that also targets young professionals would be a great sponsor. Whether in-person or online, event sponsors matter because they: Sponsors are a key component of event engagement. A combination of straight-up brand exposure, engagement with event participants and public recognition is likely to get businesses attention. WebYou can offer your business sponsors things like listings and links on your website, signage at your event, ads in the event program, etc., in addition to tickets to the event (if it is an in-person event). Get really specific about your event goals. Many brands can also be incentivized by being included in the event in the follow ways: Finally, your proposal won't be complete without adding a personal element to your presentation that ties right back to the sponsor. Is it a workshop, a summit, or a conference? Theyll help you cover costs and increase your event ROI. Wells Fargo 2.89% 2. And you may need partners to come alongside and provide funding or tangibles to Kathryn Humphries March 13, 2023 What do sponsors do for events? Every proposal should have: Let's dive into each of these points here. So how do you know if your event really NEEDS to have them? WebIn order to price your sponsorship packages, the first thing you need to know is the size of your audience. Reach out to X sponsor and include a link to schedule a call with Y team member. You can dive into how your company got started or focus on your company's recent path. WebOffer your event sponsors stability during uncertainty; 1. Get straight to the reason for contacting them After giving the context, jump straight into why you are trying to reach them. Tech and media sponsors can offer their support by developing a special mobile event app that can level up the audiences event experience and help the event organizers gather audience insights. The first step to landing a great sponsor. So if the organizers reached out to a particular brand to become their sponsor, that brand would now have exclusive access to the event attendees. Another marketplace is Fanoema.io, where you can reach out to target sponsors. . Like for instance, lets say that same event needed help with PR for all the amazing industry speakers presenting, perhaps you could get both kinds of sponsors and have the hotel treat the media personnel to some VIP suites. You want your sponsors to provide financial assistance for your event, and this is where the proposal letter or pitch deck comes into play. Promotional sponsors are often individuals content creators and social media influencers. A combination of straight-up brand exposure, engagement with event participants and public recognition is likely to get businesses attention. I have 6+ years experience writing, editing, and managing content for large international companies. The premier source of breaking business news for the government contracting industry, GovCon Wire provides informative, to-the-point stories of the most significant contract awards, top-level executive moves, M&A activities and financial results of the sectors most notable players. Sponsors They include swift access to contacts, email management, and scheduled replies. Here's an example of the automation you could set up in your CRM: These are processes you can automate in your CRM platform to facilitate communication between you and potential sponsors. Plus they already know that their audience will align with yours, which makes pitching a little easier. You can show sponsors how they can easily reach potential customers through your event rather than online with digital marketing strategies. Securing event sponsors is an effective way to boost revenue. Did you attend an event sponsored by them? This handy guide contains event sponsorship tips that will help make yours a success. You can't just send an email to your sponsor and consider it done. But the reputation of potential sponsors and their perspective on events will determine what kind of partnership youll ultimately have with them and even how successful your event will be overall. Many event planners may wonder if obtaining an event sponsor is worth it. Heres how you can find the perfect sponsor for your events: Work on your sponsors ideal persona which is similar to your target customer persona. Browse our collection of educational shows and videos on YouTube. Speak to one of our experts today or book a demo. Use these informative guides to find out how sponsorship works and get tips that will help make your partnership successful. Published: Think about what is important to the sponsor you are considering. Less obvious job titles and people in your network will prove to be very fruitful and direct contacts for pitching. 300 Delaware Ave. Ste 210 #400, Wilmington, Delaware 19801. The whole crowd watches speakers, performers, or event managers use these gadgets and become aware of their functionality. April 13, 2021. Their sponsorship page has plenty of notable sponsors from past and present events. A breakdown of what you need from the sponsor, Adding their logo to all event marketing collateral, Giving them a designated booth at the event. Besides, follow these tips to nail your follow-up email: Steal this sponsorship letter sample and increase your chances of getting the right sponsor: Hi there, [name of the person you are contacting]. Even smaller events can benefit from sponsors and, trust us it matters. PepsiCo- This multinational food and beverage giant are known to sponsor major sports events, the biggest one being the Indian Premier League (IPL). If the brand belongs in a highly-competitive industry, such as government contracting, establishing a solid reputation is essential to start doing business. Diagram events, wow attendees, and win clients with free planning tools. To help you win and renew sponsors, we have created a guide to our pieces on event sponsorship. 12. They give sponsors a clear idea of add-ons. But are you giving the same attention to your emails to your attendees? But that doesnt mean that the brand should sit tight and wait for a sponsorship opportunity to fall on its lap. By doing so, the brands reach can transcend the event hallsfrom the events audience to the audiences branch of networks that might also be interested in the brand. The first is the vision for the event or project: What is the purpose, and what do you want audiences to gain from it? If you havent got sponsors reaching out to you yet, when choosing a sponsor, keep 2 key questions in mind: If you can answer these questions with confidence, you are on the right track. But no more than a few short sentences. And since every company has their own job title and hierarchy system, its good to keep these basic principles in mind: Basically, the best people to contact about possible event sponsorships are the ones who have the highest possible ROI on your time invested. Going old school has its fair share of pros and cons. GovCon Wire provides you with Daily Updates and News Briefings about Articles. It should be effortless to find and understand the ask.Be bold, but don't overreach. If scheduled, the team member will receive an email with the details of the sponsor and preliminary screening questions. Approaching an event sponsor or making an existing sponsorship more effective is easier than you think. Pitching an event to potential sponsors is about communicating why your event is a great fit for the sponsor and what value you offer in return. Nunify is an event technology platform that caters to all types and sizes of events. An event sponsor is a business that covers part of the event cost in exchange for promotional benefits. In your proposal, paint that picture by including these details: Be specific about the funding you need. Now that you're ready for outreach, decide who is the best fit for your brand. Event sponsorship Event sponsorship levels: Do tiers help attract event sponsors? You'd include that along with a breakdown of the cost allocation, as follows: If your team needs a non-financial investment, outline what you'll need and why it's important for the execution of the event. You don't want to waste any time reaching out to employees who aren't in a position to discuss the sponsorship. However, an irrelevant sponsor (e.g. The platform offers interactive gamification options such as polls, quizzes, and contests to help engage the attendees. Consider sponsors who align with your goals, Event sponsorship can make or break an event. Track the company's current brand perception you can leverage this information to convince them why partnering with you would be positive for their image. Aim to get sponsorship from companies or influential people that get people excited about your event. As SpotMes Head of Content, I share useful insights and handy tips on event management, marketing, and tech every day. Event Sponsorship Tips, Guides, and Resources - Eventbrite That is one way to increase their visibility. Brands should watch out for proposals that are incomplete and crafted in a very unprofessional manner. Event sponsorship can make or break an event. To see for yourself how SpotMe could help you take these event sponsorship examples to the next level at your in-person, hybrid, or virtual events, book a free demo. For brands that regularly host eventswhether in-person or virtual event sponsorship can be a great help in funding the event and building B2B connections. You dont even need it to achieve the benefits we just listed (although it really does help a whole lot). Send follow-up email in three days if contact has not responded to initial reach out. Include anything that can help close the gap and convince your sponsor you're meant to work together. Reuters MOMENTUM technology event is for tech industry leaders. Consider how your event might help them. Say you're the newest affordable office supply company in the market. Event Sponsorship These event sponsorship examples are great. In the wake of the pandemic, virtual events are rising in popularity with planners and sponsors, but they can also create challenges. Brands should remember that event sponsorship deals are, first and foremost, a partnership with the organizers.